PELLETIZED BIOSOLIDS THE NFL OF NICHE MARKETING
Abstract:Pelletized biosolids, The NFL of Niche Marketing is presented by Terry Wiseman, Director of Product Sales for Synagro Technologies. The presentation is broken down into three Primary sections. First a background section provides information on past, present and future projections of U.S. pelletized biosolids. This section also shares information about Synagro and its Organic Product Marketing Group. The second section of the presentation focuses on the importance of developing niche markets for sales of pelletized biosolids, Why niche marketing is important, What it requires, and How to build a successful program. Finally, the summary section outlines additional keys to success in niche marketing and provides a closing statement to the presentation.
Document Type: Research Article
Publication date: January 1, 2001
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