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Pelletized biosolids, The NFL of Niche Marketing is presented by Terry Wiseman, Director of Product Sales for Synagro Technologies. The presentation is broken down into three Primary sections. First a background section provides information on past, present and future projections of U.S. pelletized biosolids. This section also shares information about Synagro and its Organic Product Marketing Group. The second section of the presentation focuses on the importance of developing niche markets for sales of pelletized biosolids, Why niche marketing is important, What it requires, and How to build a successful program. Finally, the summary section outlines additional keys to success in niche marketing and provides a closing statement to the presentation.

Document Type: Research Article


Publication date: January 1, 2001

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  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

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