At most watershed conferences, we hear the complaint: ‘We are preaching to the converted! How do we get beyond talking among ourselves to change attitudes of the public?’ The challenge, more specifically, is to create an understanding of stewardship
attitudes and techniques in the agents of change – including the politicians, developers, landowners, farmers: and especially, the people who hold the levers of the machinery that changes our landscape. Communicating Stewardship to the Unconverted provides a stimulating
oral and multimedia presentation demonstrating use of various forms of print, video, and internet media as well as direct contact to communicate watershed stewardship to politicians and the general public. The presentation draws from many examples of stewardship communication efforts by Lanarc
Consultants Ltd. and their client agencies. These efforts have included all media, and have been at many levels: communicating stewardship problems & principles, policy & regulations, community and site planning, construction details and practices. The scope of topics includes leave
areas, stormwater management, erosion control and instream works including habitat restoration. A stewardship communication program needs to draw from the experience of educators. It also includes ingredients of marketing. The presentation reviews education and marketing principles, and
shows how they have been applied in various stewardship publications and projects.
Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed. WEF Members: Sign in (right panel) with your IngentaConnect user name and password to receive complimentary access.