@article {Hall:April 2009:1750-676X:13, author = "Hall, Art", title = "The Challenge of Incentive Alignment in the Application of Information Markets Within an Organization", journal = "The Journal of Prediction Markets", volume = "3", year = "April 2009", abstract = "", pages = "13-16(4)", url = "http://www.ingentaconnect.com/content/ubpl/jpm/2009/00000003/00000001/art00003" }