@article {Peel:September 2008:1751-8008:97, author = "Peel, David", title = "Subjective Skewness of Return as an Explanation of the Optimal Choice between Gambles in Cumulative Prospect Theory", journal = "The Journal of Gambling Business and Economics", volume = "2", year = "September 2008", abstract = "", pages = "97-107(11)", url = "http://www.ingentaconnect.com/content/ubpl/jgbe/2008/00000002/00000002/art00006" }