Authors: Forrest, David; McHale, Ian

Source: The Journal of Gambling Business and Economics, Volume 1, Number 3, November 2007 , pp. 207-216(10)

Publisher: University of Buckingham Press

Abstract:

The United Kingdom National Lottery is a member of a lottery block that offers a weekly lotto game, known as EuroMillions, for which tickets are now sold across nine countries. The paper examines whether the game has cannibalised sales in the pre-existing national lotto game and whether, with both products in place, players treat them as substitutes or complements. No evidence is found of cannibalisation and UK Saturday Lotto and EuroMillions are found to be complements rather than substitutes.

Document Type: Research article

Publication date: 2007-11-01

More about this publication?

• Editorial Board
• Information for Authors
• Subscribe to this Title
• ingentaconnect is not responsible for the content or availability of external websites

Related content

• In this: publication
• By this: publisher
• By this author: Forrest, David ;  McHale, Ian

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers