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Can nudging create the Big Society? Experiments in civic behaviour and implications for the voluntary and public sectors

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Abstract:

One of the mechanisms through which the United Kingdom government is seeking to achieve its Big Society agenda is through nudge-style interventions. This article summarises research findings from nudge experiments, which aimed to increase civic participation, and discusses implications for the voluntary and public sectors. Nudging has modest impacts for short-term behaviour shifts, but the carrier of the nudge message may influence citizen responsiveness, demanding novel and joint approaches by voluntary and public sector organisations.

Keywords: BIG SOCIETY; CIVIC BEHAVIOUR; NUDGE; VOLUNTARY SECTOR

Document Type: Research Article

DOI: http://dx.doi.org/10.1332/204080512X649405

Publication date: July 1, 2012

More about this publication?
  • Voluntary Sector Review publishes high-quality, peer-reviewed, accessible papers on third sector research, policy and practice. It is an invaluable cutting-edge resource for all those researching or working in the fast-growing voluntary, community and wider third sectors.

    The journal covers the full range of issues relevant to voluntary sector studies, including: definitional and theoretical debates; management and organisational development; financial and human resources; philanthropy; volunteering and employment; regulation and charity law; service delivery; civic engagement; industry and sub-sector dimensions; relations with other sectors; social enterprise; evaluation and impact. Voluntary Sector Review covers voluntary sector studies from a variety of disciplines, including sociology, social policy, politics, psychology, economics, business studies, social anthropology, philosophy and ethics. The journal includes work from the UK and Europe, and beyond, where cross-national comparisons are illuminating. With dedicated expert policy and practice sections, Voluntary Sector Review also provides an essential forum for the exchange of ideas and new thinking.

    Rigorous and stimulating, Voluntary Sector Review is an indispensable tool for everyone who values empirically-grounded, theoretically-informed and policy-relevant reviews of the future direction of the voluntary sector.

    Editors: Nick Acheson (University of Ulster, UK), Bernard Harris (University of Strathclyde, UK), Rob Macmillan, (University of Birmingham, UK)

    The journal is published in association with the Voluntary Sector Studies Network (VSSN) and a print copy of the journal is a membership benefit.

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