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Authors: Clarke, Peter 1 ; Ratzan, Scott 2 ; Haider, Muhiuddin 3 ; 

Source: Journal of Health Communication, Volume 10, Number 4, Number 4/June 2005, pp. 303-308(6)

Publisher: Taylor and Francis Ltd

DOI: https://doi.org/10.1080/10810730590950002

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Document Type: Research Article

Affiliations: 1: University of Southern California, Los Angeles, California 2: Johnson & Johnson, Europe 3: George Washington University, Washington, DC

Publication date: 01 June 2005

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