@article {McCarthy:2004:0953-7287:347,
author = "McCarthy, Ian P.",
title = "Special issue editorial: the what, why and how of mass customization",
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@article {Hsuan Mikkola:2004:0953-7287:352,
author = "Hsuan Mikkola, Juliana and SkjØtt-Larsen, Tage",
title = "Supply-chain integration: implications for mass customization, modularization and postponement strategies",
journal = "Production Planning and Control",
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@article {Comstock:2004:0953-7287:362,
author = "Comstock, Mica and Johansen, Kerstin and Winroth, Mats",
title = "From mass production to mass customization: enabling perspectives from the Swedish mobile telephone industry",
journal = "Production Planning and Control",
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@article {Tu:2004:0953-7287:373,
author = "Tu, Qiang and Vonderembse, Mark A. and Ragu-Nathan, T. S.",
title = "Manufacturing practices: antecedents to mass customization",
journal = "Production Planning and Control",
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@article {Salvador:2004:0953-7287:381,
author = "Salvador, F. and Rungtusanatham, M. and Forza, C.",
title = "Supply-chain configurations for mass customization",
journal = "Production Planning and Control",
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@article {Coronado:2004:0953-7287:398,
author = "Coronado, A. E. and Lyons, A. C. and Kehoe, D. F. and Coleman, J.",
title = "Enabling mass customization: extending build-to-order concepts to supply chains",
journal = "Production Planning and Control",
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@article {Duray:2004:0953-7287:412,
author = "Duray, Rebecca",
title = "Mass customizers' use of inventory, planning techniques and channel management",
journal = "Production Planning and Control",
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@article {Yassine:2004:0953-7287:422,
author = "Yassine, Ali and Kim, Ki-Chan and Roemer, Thomas and Holweg, Matthias",
title = "Investigating the role of IT in customized product design",
journal = "Production Planning and Control",
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@article {Piller:2004:0953-7287:435,
author = "Piller, Frank T. and Moeslein, Kathrin and Stotko, Christof M.",
title = "Does mass customization pay? An economic approach to evaluate customer integration",
journal = "Production Planning and Control",
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@article {Rudberg:2004:0953-7287:445,
author = "Rudberg, Martin and Wikner, Joakim",
title = "Mass customization in terms of the customer order decoupling point",
journal = "Production Planning and Control",
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@article {Squire:2004:0953-7287:459,
author = "Squire, Brian and Readman, Jeff and Brown, Steve and Bessant, John",
title = "Mass customization: the key to customer value?",
journal = "Production Planning and Control",
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@article {Potter:2004:0953-7287:472,
author = "Potter, Andrew and Breite, Rainer and Naim, Mohamed and Vanharanta, Hannu",
title = "The potential for achieving mass customization in primary production supply chains via a unified taxonomy",
journal = "Production Planning and Control",
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