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Publisher: Taylor and Francis Ltd

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Volume 27, Number 5, September 2008

Editorial
pp. 351-353(3)
Author: Stewart, Tom

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Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies
pp. 355-373(19)
Authors: Park, Taezoon; Shenoy, Rashmi; Salvendy, Gavriel

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User developed application success: sources and effects of involvement
pp. 407-422(16)
Authors: McGill, T.; Klobas, J.

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Adaptively shortened pull down menus: location knowledge and selection efficiency
pp. 439-444(6)
Authors: Fischer, Sebastian; Schwan, Stephan

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Keeping our network safe: a model of online protection behaviour
pp. 445-454(10)
Authors: Lee, Doohwang; Larose, Robert; Rifon, Nora

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