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Content preparation for cross-cultural e-commerce: a review and a model

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Content preparation is an important stage in e-commerce website development. It is critical to present appropriate information content to facilitate consumers' decision-making. In the international e-commerce setting, to better serve users from different countries, their different information preferences must be accommodated by taking cultural differences between countries into consideration in content preparation. After examining relevant literature, this paper proposes a conceptual model on content preparation for cross-cultural e-commerce. The model explores cultural effects on information processing of consumers by taking into account both normative effects and psychological effects. Tentative conclusions about cultural differences that need to be accommodated in content preparation are also offered.

Keywords: Content preparation; Culture; E-commerce; World wide web

Document Type: Research Article


Affiliations: 1: School of Industrial Engineering, Purdue University, West Lafayette, IN, USA 2: Department of Psychological Sciences, Purdue University, West Lafayette, IN, USA

Publication date: July 1, 2007

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