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Determinants of success for online communities: an empirical study

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Abstract:

Although online communities can significantly facilitate collaboration among Internet users, the determinants of success of online communities have seldom been studied empirically. Using the updated DeLone and McLean information systems success model as a theoretical framework, this study proposes a research model to examine the determinants for successful use of online communities. Based on a survey of 165 community members, this study uses structural equation modelling (SEM) approach to investigate the research model. The analytical results strongly support the appropriateness of the research model in identifying the determinants of success of online communities. The analytical results also showed that system quality, information quality and service quality had a significant effect on member loyalty through user satisfaction and behavioural intention to use the online community. Finally, this study discusses the implications of these findings and offer directions for future research.

Keywords: Information quality; Member loyalty; Service quality; Success of online communities; System quality

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/01449290500330422

Affiliations: 1: Department of Shipping and Transportation Management, National Taiwan Ocean University, Taiwan, ROC 2: Department of Information Management, National Taiwan University of Science and Technology, Taiwan, ROC

Publication date: November 1, 2006

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