Determinants of academic use of the Internet: a structural equation model
The last decade of the 20th century brought radical changes in information and communication technology. Internet usage is being widely researched in the business world. However, the use of the Internet in academic settings in general and in vocational and technical establishment in particular is a neglected area. Successful use of the Internet is largely dependent upon the user's behaviour that, in turn, affects their attitudes. Even when remarkable opportunities exist for the deployment of technology, adverse attitude can inhibit use. Keeping this in mind, a survey of 166 academics of four technical and vocational colleges was conducted to study the attitudes of academics toward the use of the Internet. This study develops a model and validates two specific attitudinal variables—perceived usefulness and perceived ease of use—which are hypothesized to be fundamental determinants of use of the Internet. Adding two more variables—such as task characteristics and computer exposure—test the parsimony of the model further. A structural equation modelling technique is used to validate the model. The study confirmed that 79% of academics are using the Internet. Computer experience, perceived usefulness and perceived ease of use remain to be fundamental determinants of attitude formation. No other variables have been found to be significant.
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