Gender differences in internet usage and task preferences
Source: Behaviour and Information Technology, Volume 19, Number 4, 1 June 2000 , pp. 283-295(13)
Publisher: Taylor and Francis Ltd
Abstract:Although there has been much publicity about the Internet, empirical research focusing on it is still relatively sparse. Much of the existent research on the internet has been predicated upon data collected in Europe and America. To date, there is a dearth of published studies on the internet in the Asian context. This study examines gender differences in internet usage in Singapore, a small island of 650 square kilometres in south-east Asia. Data were collected on internet users via a questionnaire survey placed on the World Wide Web. 1370 usable responses were received, of which 89% were males and 11% were females. Gender differences in terms of the demographic profile of internet users, usage patterns, task preferences and factors affecting an enjoyable Internet experience are examined.
Document Type: Research article
Affiliations: 1: Department of Decision Science, Faculty of Business Administration National University of Singapore 2: Department of Organizational Behaviour, Faculty of Business Administration, National University of Singapore
Publication date: 2000-06-01