Blowing Up the Brand: Critical Perspectives on Promotional Culture, by Aronczyk, M., & Powers, D.

Author: Livingstone, Randall

Source: The Communication Review, 1 April 2011, vol. 14, no. 2, pp. 152-154(3)


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Document Type: Research Article


Affiliations: School of Journalism and Communication, University of Oregon, Eugene, Oregon, USA

Publication date: April 1, 2011

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