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Meaning at the Interface: New Genres, New Modes of Interpretative Engagement?

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As audience reception scholars commute from audiences to literacies, both of which share the concept of interpretation, this article sets out to draw together themes around the changing nature of interpretive work, from 6 texts that have reflected recently, in different ways, on interpretation in new media environments. In reviewing a multithreaded conversation across 4 books from literacy studies, media and communications, and user studies, I select 2 essays, written at a crucial moment for reception studies, to provide her a narrative. Speaking from diverse fields, these works suggest a widespread agreement that there is a need to rethink terminologies and concepts from mass-mediated communication in the age of interactive media, not because they no longer prove useful, but because they provide constructive intellectual challenges in thinking through the changing natures of texts and readers, genres and interpretation, literacies, and legibilities, as we await new modes every day, for all of these, but also perhaps, new modes of interpretative engagement.
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Document Type: Research Article

Affiliations: Department of Media and Communication, London School of Economics and Political Science, London, United Kingdom

Publication date: 2010-04-01

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