Weaving a Web Within the Web: Corporate Consolidation of the Web, 1999-2008
Scholars have repeatedly debated whether the Web serves as an alternative to traditional media consolidation. To explore this issue further, the author examines Web site ownership trends over a 10-year period, finding evidence of ownership consolidation among popular Web properties. In addition, the author finds that traditional media corporations have consolidated their influence over the Web. In the end, the author suggests that the Web does not serve as an alternative to media consolidation.
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Document Type: Research Article
Affiliations: Department of Communication, University of Tennessee at Chattanooga, Chattanooga, Tennessee, USA
Publication date: 2010-04-01