@article {Tiitsman:October 2008:1071-4421:370, author = "Tiitsman, Jenna", title = "Brands of Faith: Marketing Religion in a Commercial Age by Einstein, M. Religion in the Media Age by Hoover, S.", journal = "The Communication Review", volume = "11", year = "October 2008", abstract = "", pages = "370-375(6)", url = "http://www.ingentaconnect.com/content/tandf/gcrv/2008/00000011/00000004/art00004" doi = "doi:10.1080/10714420802648994" }