Audience Research in the Post-Audience Age: An Introduction to Barker and Morley
Abstract:This article considers the contributions that Martin Barker and David Morley have made to the ongoing debate about the future of audience research in communications. Considering their positions on theory and method in the field, the article concludes that audience research in the future must incorporate a variety of different methodological perspectives. The article also notes the increasingly political nature of questions posed in the field of audience research and our necessity as researchers to acknowledge the political dimension of our field.
Document Type: Research Article
Affiliations: Institute of Communications Research, University of Illinois
Publication date: July 1, 2006