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Multi-Platform Event Television: Reconceptualizing our Relationship with Television

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The proliferation and success of popular factual formats, the process of digitalization, and the emergence of interactive technologies have transformed the global television landscape. Content is now being produced, delivered, and consumed in new ways. Capitalizing on these changes are a set of complex multi-platform media events that deliver a range of content across various platforms, utilizing television, the Internet, mobile phones, and digital and interactive screen services. This paper will explore the ways in which these examples have changed the way we think about television, live broadcasting, the relationship between various technologies and platforms, and, most importantly, about the way we conceptualize audiences.

Document Type: Research Article


Affiliations: Centre for Screen Studies and Research Australia Film, Television, and Radio School

Publication date: 2004-10-01

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