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The Oprah Effect: Texts, Readers, and the Dialectic of Signification

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The West treasures few moments in its history the way it treasures the story of the democratization of print. [Eighteenth century] men of letters commonly linked the spread of letters to the growth of knowledge [and to] the democratization of power . . . in their eyes, the citizen s reading took on a mythic significance it has never lost, even to the present. (Warner, 1993, p. 7)

Document Type: Research Article

Affiliations: School of Journalism & Mass Communication, University of Colorado at Boulder

Publication date: 2002-01-01

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