Modality Approach to Successful Grant Writing

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Purpose: Successful grant writers: assess what a proposed project has to offer, understand what a grant-making agency wants, and communicate a clear match between the two. The issue is how to develop an understanding of what grant-making agencies want and effectively communicate with target audiences.

Method: Applying modality analysis, based on pedagogical theories focused on learning styles, to publications from a funding source involves identifying words that are associated with visual, auditory, or kinesthetic orientations. Matching the identified communication style/modality of the funding source can enhance communication and funding success.

Results: Experience with grant proposals that use rhetorical approaches that are based on modality analysis of agency publications can attain more success than other submissions.

Conclusion: A grant writer can base his/her selection of rhetorical approaches on modality analysis, which seems to be a viable way to make one's grant proposal text connect with the values, priorities, and communication preferences of a funding source, and this connection enhances chances for success.


Document Type: Research Article

Publication date: August 1, 2012

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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