How Do Users Search Web Home Pages?

Author: Cooke, Lynne

Source: Technical Communication, Volume 55, Number 2, May 2008 , pp. 176-194(19)

Publisher: Society for Technical Communication

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Abstract:

Summary



Reports on a study of how users visually search informational home pages that contain multiple navigation menus

Finds that participants selected links from navigation menus organized by audience over those organized by topic when they identified with intended users of the Web sites and that elements other than navigation menus also influenced search

Document Type: Research Article

Publication date: May 1, 2008

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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