@article {Cooke:November 2005:0049-3155:456, author = "Cooke, Lynne", title = "Eye Tracking: How It Works and How It Relates to Usability", journal = "Technical Communication", volume = "52", year = "November 2005", abstract = "Eye tracking enables usability practitioners and researchers to capture and analyze people’s eye movements in terms of fixations, saccades, and scanpaths. Already popular in other research fields—such as human-computer interaction, cognitive psychology, and marketing—eye tracking is just beginning to surface as a method for studying human behavior within technical communication. This article introduces technical communicators to the mechanics of eye tracking and to usability-related research in the areas of reading and scanning, and searching. It concludes with suggested areas for future eye-tracking research.", pages = "456-463(8)", url = "http://www.ingentaconnect.com/content/stc/tc/2005/00000052/00000004/art00006" }