Eye Tracking: How It Works and How It Relates to Usability

Author: Cooke, Lynne

Source: Technical Communication, Volume 52, Number 4, November 2005 , pp. 456-463(8)

Publisher: Society for Technical Communication

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Abstract:

Eye tracking enables usability practitioners and researchers to capture and analyze people’s eye movements in terms of fixations, saccades, and scanpaths. Already popular in other research fields—such as human-computer interaction, cognitive psychology, and marketing—eye tracking is just beginning to surface as a method for studying human behavior within technical communication. This article introduces technical communicators to the mechanics of eye tracking and to usability-related research in the areas of reading and scanning, and searching. It concludes with suggested areas for future eye-tracking research.

Document Type: Journal article

Publication date: 2005-11-01

More about this publication?

Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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