Eye Tracking: How It Works and How It Relates to Usability

Author: Cooke, Lynne

Source: Technical Communication, Volume 52, Number 4, November 2005 , pp. 456-463(8)

Publisher: Society for Technical Communication

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Abstract:

Eye tracking enables usability practitioners and researchers to capture and analyze people’s eye movements in terms of fixations, saccades, and scanpaths. Already popular in other research fields—such as human-computer interaction, cognitive psychology, and marketing—eye tracking is just beginning to surface as a method for studying human behavior within technical communication. This article introduces technical communicators to the mechanics of eye tracking and to usability-related research in the areas of reading and scanning, and searching. It concludes with suggested areas for future eye-tracking research.

Document Type: Journal article

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