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From Wordsmith to Communication Strategist: Heresthetic and Political Maneuvering in Technical Communication

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Many technical communication authorities in recent years have called for a greater emphasis on strategy in technical communication research and pedagogy. One approach to strategy is what William Riker has called heresthetic, or “structuring the world so you can win.” Riker’s heresthetic analyzes people, alternatives, dimensions (such as time, money, accessibility), and methods of choosing, especially democratic voting. Unlike conventional kinds of rhetorical analysis, heresthetic assumes that resources are scarce, that not all people are honest or cooperative, and that some people cannot be persuaded.Technical communicators who add an understanding of heresthetic to their existing competencies with writing, critical thinking, and using software applications will be better positioned to succeed in the global information economy.

Document Type: Journal Article

Publication date: 2005-08-01

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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