Cultural Differences in the Appreciation of Introductions of Presentations

Authors: Gerritsen, Marinel; Wannet, Evelyn

Source: Technical Communication, Volume 52, Number 2, May 2005 , pp. 194-208(15)

Publisher: Society for Technical Communication

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

Abstract:

On the basis of both established theories of the differences between cultures and recommendations in advice literature from different cultures, we believe that it is likely that cultures will differ in what they consider to be an effective introduction to a presentation. In this article, we report on an exploratory experimental study with 300 respondents in the Netherlands, France, and Senegal regarding their appreciation of and response to three introductions to a presentation about a mobile phone. The results show that the cultures differ with respect to the introduction they prefer. The Dutch respondents appreciated the overview most, while the French respondents preferred the ethical appeal, and research participants from Senegal preferred the anecdote. It is likely that the introduction that gains greatest attention and that best increases the ability to listen in a culture will be most appreciated in that culture.

Document Type: Research article

The full text electronic article is available for purchase. You will be able to download the full text electronic article after payment.

$18.00 plus tax      Refund Policy

 

OR

Back to top

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A