Not Just Usability Testing: Remembering and Applying Non-usability Testing Methods for Learning How Web Sites Function

Author: McGovern, Heather

Source: Technical Communication, Volume 52, Number 2, May 2005 , pp. 175-186(12)

Publisher: Society for Technical Communication

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Abstract:

Usability testing is increasingly popular and effective for guiding Web site redesign. However, like any method, it has limitations, including a narrow focus at the expense of larger contexts. Analyzing Web sites with other techniques, including 1) rhetorical analysis based on research in rhetoric, design, and content of similar texts, and 2) content analysis based on matching Web content to an organization’s goals for its Web sites, can yield additional information. This information, which traditional usability tests don’t provide, can help designers better create Web sites. Web designers should not rely exclusively upon usability testing to provide information about Web site design, but instead should also examine how the sites invoke the audiences that they desire to reach.

Document Type: Research article

Publication date: 2005-05-01

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Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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