Tracing Visual Narratives: User-testing Methodology for Developing a Multimedia Museum Show

Author: Kim, Loel

Source: Technical Communication, Volume 52, Number 2, May 2005 , pp. 121-137(17)

Publisher: Society for Technical Communication

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Abstract:

As a cognitive framework for making meaning of the world, the narrative provides a powerful form for structuring information, and has been adopted as a useful design framework for many communicative forms, including interactive media. This paper reports on the use of visual narrative for user-testing an interactive museum show. The viewers’ perceived narratives of a sequence of graphics from a show on brain science were compared to the designers’ intended narrative. Mapping the audience’s reading of the visual arguments proved a useful testing structure in developing the show, with color and pattern tracking proving especially critical when viewers experienced novel or abstract information.

Document Type: Research article

Publication date: 2005-05-01

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Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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