Skip to main content

The Cognitive Style of PowerPoint: Slides Are Not All Evil

Buy Article:

$18.00 plus tax (Refund Policy)


This article first reviews three shortcomings in Tufte’s argument, then summarizes the booklet’s well-taken points, before offering guidelines for effective slides, no matter the tool. These guidelines and some of the analysis are based on more than 150 in-depth discussions of slides I have conducted with engineers, scientists, executives, and other professionals at workshops.

Document Type: Journal Article

Publication date: 2005-02-01

More about this publication?
  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
  • Information for Authors
  • Subscribe to this Title
  • Membership Information
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more