Creating, Implementing, and Maintaining Corporate Style Guides in an Age of Technology

Author: Bright, Mark R.

Source: Technical Communication, Volume 52, Number 1, February 2005 , pp. 42-51(10)

Publisher: Society for Technical Communication

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Abstract:

This article details a step-by-step process for creating, implementing, and maintaining a corporate style guide to ensure consistency in organizational communication. Through literature research, analysis of sample style guides, and practitioner interviews, this article provides recommendations for gaining management support, building a process to develop a style guide, determining content, encouraging employee buy-in, and maintaining a corporate style guide.

Document Type: Journal article

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