Creating, Implementing, and Maintaining Corporate Style Guides in an Age of Technology

Author: Bright, Mark R.

Source: Technical Communication, Volume 52, Number 1, February 2005 , pp. 42-51(10)

Publisher: Society for Technical Communication

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Abstract:

This article details a step-by-step process for creating, implementing, and maintaining a corporate style guide to ensure consistency in organizational communication. Through literature research, analysis of sample style guides, and practitioner interviews, this article provides recommendations for gaining management support, building a process to develop a style guide, determining content, encouraging employee buy-in, and maintaining a corporate style guide.

Document Type: Journal article

Publication date: 2005-02-01

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Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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