Building Blocks of Functional Design

Author: White, Jan V.

Source: Technical Communication, Volume 52, Number 1, February 2005 , pp. 37-41(5)

Publisher: Society for Technical Communication

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Abstract:

Only when we fulfill the function of the document rather than embellishing it, can we improve the communication-value of that avalanche of “information” we pour out for them out there. Unfortunately, the flamboyance of today’s graphic culture is so gripping, that we often mistake the medium for the message. The medium is never the message, the message is always the message.

Publishing techniques developed in the magazine and newspaper world are the cultural/visual/communication environment in which documentation is perceived and in which it competes. Reading and understanding is identical, whether it is must-read technical material or reading-for-pleasure. Though the process is identical, the subject affects motivation. The more interesting the subject, the more the readers want it, therefore the less we have to work to cajole them into reading.

Document Type: Journal article

Publication date: 2005-02-01

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Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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