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Characterizing Audience for Informational Web Site Design

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This article uses a case study to explore the issues of conducting audience analysis in the context of Web site design. The case study is devoted to our work on characterizing the audience of the Arthritis source—an informational Web site providing authoritative arthritis information. The article opens by describing the original and current designs of the Arthritis source, our general framework for audience analysis, and the data collection methods we used. We then present a sample of our audience analysis results and discuss how we used these results to make design decisions. To move beyond our case study, we close by reflecting on the effort associated with our audience analysis strategy, the insights about our audience that we gained from the data, and the impact of the results on our Web site.
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Document Type: Research Article

Publication date: 2004-02-01

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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