Color: The Newest Tool for Technical Communicators

Author: White, Jan V.

Source: Technical Communication, Volume 50, Number 4, November 2003 , pp. 485-491(7)

Publisher: Society for Technical Communication

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Abstract:

Color is increasingly available, yet it is often seen as a daunting and strange material whose only purpose is to make pages pretty. It can indeed be decorative, but superficial cosmetic gloss has no place in technical documentation. Color must be used to make the information clear, lucid, powerful—faster. As such, color is not an artistic but an editorial material, whose logical application can (must) be controlled by the editor. This comprehensive checklist will help editors use color effectively.

Document Type: Research article

Publication date: 2003-11-01

More about this publication?
  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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