Single Sourcing: It's About People, Not Just Technology

Author: Rockley, Ann

Source: Technical Communication, Volume 50, Number 3, August 2003 , pp. 350-354(5)

Publisher: Society for Technical Communication

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Abstract:

This article argues that a successful single-sourcing initiative is about more than selecting and implementing effective technology; it is about changing the way people work, helping people to overcome resistance to the changes, and ensuring that you support the authors in the way they work. Failing to focus on the people may diminish the success of a single-sourcing initiative. The article covers the changes that must occur in your organization to support a single-sourcing initiative and ways to address the issues of change.

Document Type: Research article

Publication date: 2003-08-01

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Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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