The Persuasive Power of Design Elements on an E-Commerce Web Site
This study examines how design elements on an e-commerce Web site carry out the rhetorical function of persuasion. Research results suggest that the way design elements are presented on a site affects their persuasive power, placing designers firmly in command of the persuasive process. Understanding how design elements appeal to a shopper's logic, emotions, and assessment of credibility gives designers a set of tools they can apply in their work.
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Document Type: Research Article
Publication date: 2002-02-01
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