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The global growth of the World Wide Web challenges technical communicators to reconsider the methods we use to create designs that meet the goals and needs of our users. This article focuses on taking advantage of the Web’s potential for interactivity between designers and users.
It offers strategies for getting data from users of Web sites and using it for two main purposes: (1) analyzing audience and patterns of use to support continuous redesign, and (2) building a relationship or sense of community on a Web site.
Document Type: Research Article
Publication date: August 1, 2000
More about this publication?
Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.