Actual Readers Versus Implied Readers: Role Conflicts in Office 97
Author: Shroyer, Roberta
Source: Technical Communication, Volume 47, Number 2, May 2000 , pp. 238-240(3)
Publisher: Society for Technical Communication
Abstract:This article uses reader role theory to explain the dramatic failure of Paper-clip, the interface to Office 97’s online help system. Called an Office Assistant, it is designed to shield users from the complexities of the software.
Problems with Paper-clip surfaced as soon as Office 97 was launched. This article explains the Paper-clip controversy in terms of reader role conflicts by showing why actual readers rejected Paper-clip’s role as implied writer and why they rebelled against the reader role Paper-clip implied for them.
Document Type: Research Article
Publication date: 2000-05-01
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