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Focus Groups or Individual Interviews?: A Comparison of Text Evaluation Approaches

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Abstract:

By providing an empirical comparison of two evaluation approaches, this article aims to make it easier to choose between focus groups and individual interviews as a way of evaluating documents, and thereby to contribute to a methodology of text evaluation. The article first presents the relevant literature and then moves on to present the results of the authors' experiment. The authors find that focus groups tended to identify acceptance problems, while individual interview participants focused on comprehension.

Document Type: Research Article

Publication date: February 1, 1998

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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