Focus Groups or Individual Interviews?: A Comparison of Text Evaluation Approaches
Abstract:By providing an empirical comparison of two evaluation approaches, this article aims to make it easier to choose between focus groups and individual interviews as a way of evaluating documents, and thereby to contribute to a methodology of text evaluation. The article first presents the relevant literature and then moves on to present the results of the authors' experiment. The authors find that focus groups tended to identify acceptance problems, while individual interview participants focused on comprehension.
Document Type: Research Article
Publication date: February 1, 1998
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