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The Dell Computer Experience: From Maturity Model Assessment to Strategic Planning

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Dell Computer Corporation's Information Development area was tasked with benchmarking itself with other similar areas in the industry. This case study details the evolution of this requirement to the fundamental need for a strategic plan, and how the requirement was met. The steps begin with gaining an understand of strengths and weaknesses as compared to the industry and end with goals for using the strategic plan to strengthen the area.
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Document Type: Research Article

Publication date: 1997-11-01

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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