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Taking a Cue from the Health Professions: Applying the Logical Framework to Strategic Planning

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Strategic planning is asking business-defining questions, finding answers that reflect the company's priorities, and then turning answers into activities. A tool for planning commonly used in public health intervention programs is a matrix called the logical framework; it has been modified here for use in strategic planning. The logical framework is a practical means of defining and appraising the relationships between activities and results.

Document Type: Research Article

Publication date: November 1, 1997

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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