Strategic planning is no longer an option for an information-development organization that hopes to survive and thrive in the current climate of downsizing and outsourcing. Information developers must prove their value to their products and their organizations and demonstrate that they
are aligned with corporate goals and objectives. Use strategic planning both as a tool to improve your organization and as a sign that you are willing to look closely at the old and comfortable ways of working and make significant quality and process improvements.
Document Type: Research Article
Publication date: November 1, 1997
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Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.