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Strategic Planning: An Overview of This Special Issue

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Abstract:

We must do strategic planning to ensure our survival as publications professionals in our organizations. A strategic plan looks ahead at least five years and encompasses all of the organization's activities. Most importantly, strategic planning requires a commitment to change. The articles in this special issue provide examples of strategic planning techniques and their implementation.

Document Type: Research Article

Publication date: November 1, 1997

More about this publication?
  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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