The Medium Is the Message

Author: Hayhoe, George F.

Source: Technical Communication, Volume 44, Number 3, August 1997 , pp. 217-219(3)

Publisher: Society for Technical Communication

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Abstract:

When I became editor of Technical Communication 16 months ago, I was faced wtih a significant challenge. A recent survey of STC members had shown that most believed strongly that we should publish a journal, but relatively few of them actually read it. Instead of serving the needs of the informed practitioner, Technical Communication was perceived to be an academic journal. My mission, then, was to change the membership's perceptions of the journal's purpose and audience by making appropriate changes to its content and appearance.

Document Type: Research article

Publication date: 1997-08-01

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Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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