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Get Ready 'Cause Here it Comes: The Future of Marketing Communication

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Electronic media. Worldwide marketing. Brand building. Corporate downsizing. These emerging trends will continue to challenge marketing communicators in the next few years. Maybe you already realize that you must expand your knowledge, skills, and experience beyond what is required to produce print materials for North American audiences. Or, perhaps you're too busy juggling all of today's projects to even think about the future, much less prepare for it. But ready or not, the future will arrive sooner than you want. This article will help you take steps today for trends that will become norms tomorrow.
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Document Type: Miscellaneous

Publication date: 1995-05-01

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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