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Marketing on the World Wide Web

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While businesses, universities, and other organizations have been using the Internet as a means of communication for years, only recently has it matures as a marketing tool. With the advent of the World Wide Web and graphical user interfaces such as Mosaic, the Internet can now truly ve called a rich new medium of advertising, one that marketing communications professionals connot afford to overlook.
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Document Type: Miscellaneous

Publication date: 1995-05-01

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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