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The Internal Agency Approach to Managing and Developing Marketing Materials

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An orderly information development process helps marketing communication groups meet their clients' needs whether the group is organized using a centralized model, a decentralized model, or an agency model. The agency model is a hybrid of the other two and can offer the advantages of both.

Document Type: Miscellaneous

Publication date: May 1, 1995

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  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
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