ISSN 0923-0645 (Print)
Publisher: Springer Science and Media
Consumer acceptance of the mobile Internet pp. 917-928(12) Authors: Koenigstorfer, J.; Groeppel-Klein, A.
Product survival analysis for the App Store pp. 929-941(13) Authors: Jung, E. Y.; Baek, C.; Lee, J. D.
Why consumers respond differently to absolute versus percentage descriptions of quantities pp. 943-957(15) Authors: Weathers, D.; Swain, S. D.; Carlson, J. P.
The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust pp. 959-971(13) Authors: Guo, W.; Main, K. J.
The relative performance of different methods for selecting creative marketing personnel pp. 973-985(13) Author: Althuizen, N.
Understanding consumers’ multichannel choices across the different stages of the buying process pp. 987-1003(17) Authors: Gensler, S.; Verhoef, P. C.; Böhm, M.
In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context pp. 1005-1018(14) Authors: Maier, E.; Wilken, R.; Schneider, H.; Kelemci Schneider, G. l.
More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry pp. 1019-1031(13) Authors: Gemser, G.; Leenders, M. A.; Weinberg, C. B.
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