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Selling Normal Birth: Six Ways to Make Birth Easier

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Abstract:

In this column, a reader expresses concern at the declining number of women attending childbirth classes and her inability to influence a woman's decision to choose normal birth. It may be more effective to market Lamaze as a way to have an easier birth rather than a normal birth. The six care practices that promote, support, and protect normal birth are suggested as a framework for teaching Lamaze classes with the goal of having an easier labor and birth.

Keywords: Lamaze class; childbirth education; easy birth; marketing normal birth; normal birth

Document Type: Research Article

DOI: https://doi.org/10.1624/105812407X217156

Publication date: 2007-06-01

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