Selling Normal Birth: Six Ways to Make Birth Easier

Author: Lothian, Judith A.

Source: The Journal of Perinatal Education, Volume 16, Number 3, 2007 , pp. 44-46(3)

Publisher: Springer Publishing Company

Buy & download fulltext article:

Price: $25.00 plus tax (Refund Policy)

Abstract:

In this column, a reader expresses concern at the declining number of women attending childbirth classes and her inability to influence a woman's decision to choose normal birth. It may be more effective to market Lamaze as a way to have an easier birth rather than a normal birth. The six care practices that promote, support, and protect normal birth are suggested as a framework for teaching Lamaze classes with the goal of having an easier labor and birth.

Keywords: normal birth; easy birth; Lamaze class; marketing normal birth; childbirth education

Document Type: Research article

DOI: http://dx.doi.org/10.1624/105812407X217156

Publication date: 2007-06-01

More about this publication?

The Journal of Perinatal Education is the official journal of Lamaze International, whose mission is to promote, support, and protect natural, safe, and healthy birth through education and advocacy. The journal publishes peer-reviewed articles and evidence-based, practical resources that childbirth educators and other health care professionals can use to enhance the quality and effectiveness of their care or teaching to prepare expectant parents for birth.
Information for Authors
Submit a Paper
Subscribe to this Title
Membership Information
Information for Advertisers
Lamaze Education Center
Lamaze Certification
Lamaze Members Free Access to Journal Contents Online
ingentaconnect is not responsible for the content or availability of external websites