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Effects of Self-Esteem Level on Risk Preference in Different Tasks

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Abstract:

Using the Chinese version of Rosenberg's (1965) Self-Esteem Scale we explored the effects of self-esteem level on risk preference in 2 tasks, based on the exchange theory of money and self-esteem in decision making, within the Chinese cultural context. The results showed that participants with moderate self-esteem had the highest risk preference.

Keywords: AUCTION GAME; GAMBLING GAME; MONETARY AUCTION; RISK PREFERENCE; SELF-ESTEEM

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2013.41.5.815

Publication date: June 1, 2013

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