Effects of Self-Esteem Level on Risk Preference in Different Tasks
Abstract:Using the Chinese version of Rosenberg's (1965) Self-Esteem Scale we explored the effects of self-esteem level on risk preference in 2 tasks, based on the exchange theory of money and self-esteem in decision making, within the Chinese cultural context. The results showed that participants with moderate self-esteem had the highest risk preference.
Document Type: Research Article
Publication date: June 1, 2013
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