Provider: Ingenta Connect Database: Ingenta Connect Content: application/x-research-info-systems TY - ABST AU - Özgüven, Nihan AU - Mucan, Burcu TI - THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND SOCIAL MEDIA USE JO - Social Behavior and Personality: an international journal PY - 2013-04-01T00:00:00/// VL - 41 IS - 3 SP - 517 EP - 528 KW - SOCIOECONOMIC FACTORS KW - SOCIAL MEDIA USE KW - PERSONALITY TRAITS KW - FIVE-FACTOR MODEL OF PERSONALITY N2 - In this study, we investigated the relationship between social media and users' personality factors. We used a questionnaire comprising the five-factor model of personality (McCrae & Costa, 1987), a life satisfaction scale (Diener, Emmons, Larsen, & Griffin, 1985) and a social media marketing activities scale (Kim & Ko, 2011) to collect data from 503 Faculty of Economics and Administrative Sciences students. The results show that 2 personality traits (namely, conscientiousness and openness to experience), 2 demographic attributes (namely, education and income level) and life satisfaction are significant predictors of social media use. The relationships with the other factors explored were not significant. UR - https://www.ingentaconnect.com/content/sbp/sbp/2013/00000041/00000003/art00017 M3 - doi:10.2224/sbp.2013.41.3.517 UR - https://doi.org/10.2224/sbp.2013.41.3.517 ER -